Setting SMART Goals is a key step in achieving your dreams.  

Without them, you are sure to lose focus and get distracted.  

Adhering to these criteria will help you keep your eye on the prize.


So what are SMART Goals?  It represents an acronym that identifies criteria for setting objectives.  

Although there are alternative criteria, the most common (and my favorite) are:

  • S  = Specific
  • M = Measurable
  • A = Achievable
  • R = Relevant
  • T = Time-Bound

Initally discussed in an article published by George T. Doran and later attributed to Peter Drucker, it is referred to as the SMART Way to write goals and objectives.

For more detail on each criteria, please read on.

S = Specific

Being specific helps to clarify the "what".  It helps you begin with the end in mind by clearly defining your purpose or desired outcome.  

Doing so increases the likelihood that you will hit the target.

Why?  Because once you know your bullseye, you know where to aim and direct your precious resources.

M = Measureable

This criteria will help you know when the goal is reached.  It represents your finish line.  

Knowing what the end looks like (in measureable terms) also allows you to break it down into smaller pieces or milestones.  

A = Achievable

It is one thing to set a stretch goal.  But it is demotivating to aim for something you know you can not possibly reach.  

If one believes something is impossible, they will not exert the effort to even try.  In their minds it is futile; that failure is not only an option, it is inevitable.

R = Relevant

Goals that are irrelevant are unimportant.  Because they are not important, there is little or no incentive to achieve them.  Precious resources such as your time, energy, etc. will be devoted to those areas that are of the utmost importance to you.

Therefore, they must be closely connected to something that will have a profound effect on your success.

T = Time Bound

Time-bound simply refers to the fact that there must be an "end date." 

You must establish the date when your goal is "due" to be completed.

Unless you set a deadline, there is a high likelihood the goal will not be completed.    


In a nutshell, the video below sums up the concepts presented above. Please take a look.

Want To Know More?

I hope you will use this information to help you convert your dreams into into reality.  Please be sure to write them down and review often.  

For more on this topic, please click here.

Coach Gwen


Leaders don't







- Tom Peters


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